One of the most recognizable logos in the

world, the blue-and-white BMW insignia is

known as the Roundel. It’s the only

automotive emblem to depict motion as it

portrays the movement of an airplane

propeller against a clear blue Bavarian

sky. This hearkens back to BMW’s early

days as a manufacturer of airplane

engines that set many altitude records

in the early 1900s.

bmw logo


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